Scams Today: Online Marketing Goes Mobile - But You Don't Know You're
Paying
Woah! I knew it was happening. I’d heard about it but hadn’t yet seen
it. Then bam, I found one. Warning everyone, you can’t always spot them but it
WILL COST you a lot.a
If you spend any time online, you’ve probably have
seen Crush Calculator ads – the ones that prompt you to enter your name to
“Calculate the exact name of your perfect lover!” I clicked on it but not for
the reasons you think (these idiots only ask your gender and not the gender
you’re interested in). Actually, I thought the ads were terrible but, because
they are EVERYWHERE, I wanted to see who they were. Enter the scam. If you’ve
done this, you’re in for a nasty surprise.
Online marketers have always
tried to get your email address. As more and more people go mobile, however,
marketers want your cell numbers. Text message advertising is already happening
and more of us are able to check our text messages while at work, if not our
personal emails too.
What You Need to Know How to Protect Yourself.
1) You Subscribe, You Pay. Hidden Charges are Almost Always Present.
Online scams are usually quite simple. You should notice that any application
that you get involved with is only a few steps and before you know it, you’ve
given them contact info in order to subscribe for the service. If it’s your name
and email, it’s not a big deal, as long as you don’t mind spam. If it’s your
cell number, you’ll probably be paying for the incoming text messages you
receive from the scammer. Even though you don’t realize it when registering, the
Crush Calculator will actually send you daily horoscopes at a cost of $1.25
every weekday. That’s an average of $25/month, per user for a daily
horoscope.
2) Mobile Companies Will NOT Help You. They Make Money From
These ‘Legal’ Scams. Normally, they only charge the sender when a text is sent.
In these cases, they apply a charge, keep a large percentage and send the rest
as a payment to the service provider. They don’t mind either. They’ll tell you
that they can’t monitor everything because you might actually want weather
reports or 411 information. So, as long as these scam sites follow the next
point, you’ll have to pay your mobile service provider or risk losing your
service.
3) The Fine Print Usually Isn’t That Fine. Just Scroll Down. To
keep these scams legal, online marketers have to provide you with details
regarding what type of service you’re subscribing to, how much you’ll be charged
and when. This text has to be visible but can be predominantly below the fold
(requiring you to scroll down to actually read it).
4) The MOST
Important Thing. One thing will almost always happen - it’s this that should set
off warning bells – to activate these scams, you’re required to send a PIN
number in by text message or to validate your subscription by entering a
confirmation number that you receive from them on a site. If you are required to
enter or send a PIN anywhere, think twice before not checking the details of
your subscription.
About the Author
Sean Morrow is a director marketing at Allainet.